Athlete Agent Process
1 Career
One responsibilty of the athlete agent is to create a detailed career plan for the athlete. The athlete and manager will work together to set long and short term goals for the growth of the athlete. Some other duties are but not limited to allocating rest time, setting up and overseeing training programs and selecting the right competition.
2 Crisis
In the event of injuries, media controversies or any other unexpected setback the athlete agent is the first line of defense on the behalf of his or her athlete. The athlete agents will step in and offer solutions to manage the crisis and help with public relations.
3 Liaising
The athlete agent is not a sports agent so they do not negotiate the athletes sports team contracts. But the manager is responsible for negotiating endorsements deals, sponsorship opportunities and all media rights deals. The overall financial well-being of the athlete is a major role of the ahtlete agent.
4 Personal
Not only does the athlete agent assist with the career aspects of the athlete but they also assist with the personal aspects, also. The agent will help and find assist in the athletes personal development and growth, providing media interactions and counsel, financial management and public behavior.